News
"Use your cob, Hedrin your buddy!" Is a re-launch campaign launched by Ceumed, the Hungarian distributor of the Hedrin product line. The media is run by BellaCom and the creative agency is Effective Art.
The media campaign builds on television and online marketing tools. The nationwide TV campaign also includes channels sold by R-Time and AtMedia, so the 15-second spots can be seen on both national commercial channels, public channels and many cable channels in September.
In online media, we can see ads on Google AdWords and Facebook. Richard Hlivják from BellaCom said: "We are happy to have a campaign where the most cost-effective media channels are widely featured. The Google AdWords campaign runs more heavily than the OTC sector, including search, display, GSP, and YouTube channels, including text, image, html5, and video formats in the media plan.
Effektív-Art Balázs Bősze account director told about the details of the campaign:
"In communication with the Hedrin family, we are trying to forget the feeling of shame with the parents in the head infection, instead of focusing on the everydayness of the problem and the easy solution of the problem through the playfulness of children. It's always a pleasure to work with a brand that treats a "delicate" subject differently than usual, we hope it will be felt on the finished materials and the message will come through: no longer the head of the head. "
15-second TV Spot:
https://www.youtube.com/watch?v=Dbl5lAiU1tE
30 second Youtube movie:
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