For simpler products, this approach may be justified, but services that cater for complex human problems such as the world of dating sites, has so far been a rather dull communication. With slogans like "one click for love or you can find your partner" you can obviously increase consumption, but now with this tradition, the first time in Hungary is the Randivonal.

The main season of online dating is always in the month of January, when the number of breaks after the holidays is getting bigger, and many of the New Year's will have the promise to finally find their pair. In January this year, Randivonal came up with a brand new, remarkably honest advertising spot. A 50,000-page view on YouTube over the course of a day has already generated positive waves in social media: https://www.youtube.com/watch?v=2Wxs82Ur96M

 "There is no more important way to happiness than to find our pairs, to experience love. This is the desire of all people, and online dating is therefore a huge responsibility. The reason for most disappointment is that even those who are not ready for a new relationship are included in dating. They are experiencing another disappointment and getting deeper into the lethargic spiral. We thought that as a responsible advertiser we would create a promotional spot for those who had already gotten their previous relationship, they are really ready to get acquainted. In this film, we present this self-knowledge process, "said Rudolf Móczár, marketing manager.

Though the advertising medium is not an amateur player, he tells his true story, creators have tried to relieve the transition between reality and fiction as much as possible. The film was in 2017 for almost a year. The fifteen different scenes showcase the life of a singer girl through casual situations and real-world experiences through expert-typed experiences. Grief and joy, the moments of release and resumption are compressed by the spot for 30 seconds.

"The power of the concept is in the credibility of the story, so we've been looking for a face that we could not see on any brand, creating a real" neighbor girl "feeling in the viewer and building on relevant memories when it comes to character formatting. The picture world, music, narration, all help the deeper inclusion of the outlooks of life, "Tibor Tóth, creative director, who was also the director of the spot, explained the project's evolution. "I'm delighted that our client has given us so much creative freedom, so I feel that the honest tone that is essential to this topic has really come to fruition," added Balázs Bősze, the account manager responsible for production.

The media agency tasks related to the Randivonal.hu brand are carried out by BellaCom Marketingkommunikációs Kft. Richárd Hlivják, Executive Director, learned that the payer, Dating Central Europe Zrt., After the start of the agency in autumn 2014, was among their first clients in 2015 and cooperation has been ongoing since then. The new gadget is connected to a strong TV advertising campaign of up to -1,000 GRP, with RTL Klub and the R-Time Red packet channels.

The creators are so seriously of the fact that talking about marriage halls and mourners must be done to assist Almássi Kitti's new book as an active collaborator. In the book Closing, Release, Resuming, Kitti Almási speaks exactly what the advertising spot was built for. First, we need to deal with ourselves, find strength and harmony, and then we have the chance to find a new partner.