Campaign agencies were selected on a tender basis by Sager Pharma in December 2016. BellaCom won the media, and the creator of the commercial film made on the occasion of the introduction of the new pharmaceutical form was entrusted to the advertising agency Effektív-Art. The production of the commercial film was performed by the 4Cut studio, under the direction of director Ádám György.

The campaign builds on television and online marketing tools. The national TV campaign is the most relevant for the target group and is sold by AtMedia. Online media includes Google AdWords full portfolios including media player, search engine, image and html5 display, GSP and YouTube ads. Richard Hlivják from BellaCom said: "We are delighted that another advertiser honored us with confidence from the OTC sector. We designed the Salonpas medication patch product with the most effective media channels, and we also provide SEO tasks for the brand-related site.

"Since we needed a lot more consultation than the manufacturer of the product, Hisamitsu, our award-winning creative concept was shaped almost to the last minute. It is a pleasure for us to have a material that has been manufactured at a time of constant speed, with which the distributor and the manufacturer are satisfied in all respects." said Balázs Bősze, managing director of the agency.

Kriszta Megyeri, Product Manager at Salonpas, added that introducing the new form in Hungary is an important step in the life of the Salonpas product family, so it is a pleasure to have their own home-made commercials. "Campaign preparation required maximum attention and flexibility, thanks to both agencies who were delighted to work together."

TV Spot: https://www.youtube.com/watch?v=4ifGuG7oVlg